Category: Retail

Case Study 12.22.2016

Making the Most of Point-of-Sale Data

Our Client, a category-leading consumer packaged goods company with a strong brand, was beginning to experience sales erosion and retailer attrition. A new executive team surmised this was partially due to ineffective retailer collaboration, exemplified by their inability to present retail partners with a fact-based selling case grounded by<span. . .
Tagged in: Data & Analytics, Other Industries, Products & Distribution, Retail
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