For retailers, the expansion of the digital enterprise is a critical challenge. The explosive adoption over the past five years of smartphones, social networks, Big Data analytics and cloud-based software has changed the nature of marketing and customer interaction.
Marketing is no longer about creating communications to project at a customer, but creating a digital experience for them to immerse themselves in, leveraging the firm’s digital marketing platform, composed of digital building blocks all through the cloud, all around the world.
1) Marketing Analytics
2) Information Security and Privacy
3) Customer Experience
4) Integrated User Experience Design